Click-through rates, then again, measure the percentage of recipients who have clicked on a connection inside your email. This measurement is particularly important for assessing the engagement levels of your audience and the viability of your calls-to-action. Tools like ConvertKit and Campaign Monitor offer robust analytics on click-through rates, allowing you to pinpoint which connections are resonating with your subscribers and which ones may need to be streamlined.
A/B testing is a strong feature presented by many email marketing tools that allows you to test different variations of your emails to see which one performs best. This can incorporate testing different subject lines, content layouts, or calls-to-action to figure out what drives the most elevated engagement rates. Platforms like Sendi blue and Dribble give users the ability to set up A/B tests easily and Analyse the results to improve their campaigns for maximum achievement.