Email marketing is an integral asset for businesses looking to reach their customers with targeted messaging. However, just sending out emails isn’t sufficient; businesses also need to analyse the performance of their email campaigns to tweak their strategies and improve ROI. This is where advanced analytics become an integral factor. By utilising email marketing tools that deal with advanced analytics, businesses can track metrics like open rates, click-through rates, conversions, and more to gain valuable insights into the viability of their email campaigns.
