What is email marketing?
Email marketing is a way to promote your business and connect with customers. It falls under the umbrella of digital marketing utilizing email to spread the word, about your products or services.
By incorporating it into your marketing automation efforts you can keep customers informed about your offerings and special deals.
Additionally email marketing plays a role in lead generation building brand awareness fostering relationships, with customers and keeping them engaged when they’re not making immediate purchases. Various types of marketing emails help achieve these goals.