Benefits of EDM Marketing
EDM marketing or Electronic Direct Mail Marketing refers to a strategy that enables companies to connect with their target audience through personalized emails.
By utilizing types of media including social media platforms, text messages, printed materials and outdoor advertisements along, with email marketing EDM campaigns establish contact points and complementary marketing initiatives to strengthen the message. This approach also ensures cost effectiveness.
One of the advantages of using EDM marketing is its cost effectiveness. When compared to direct mail marketing EDM campaigns eliminate the need, for printing and postage expenses, which leads to savings for businesses. With targeted email campaigns companies can reach an audience without incurring costs.