EDM marketing, is a marketing strategy that allows companies to connect with their existing and potential customers through personalized emails. Unlike email marketing EDM campaigns go beyond sending emails and incorporate multiple touchpoints and supporting marketing efforts to reinforce the message.
Understanding EDM Marketing
Definition and Purpose of EDM Marketing
The primary goal of EDM marketing is to enhance conversions establish trust with customers and enable personalization. By utilizing media channels such, as media platforms, printed materials, text messages and out of home advertising EDM marketing takes a holistic approach in engaging the target audience.
This strategy offers advantages including cost effectiveness time saving benefits, trust building opportunities increased conversions rates and the ability to tailor communications based on different segments within the contact database.. Refining the contact database strategically and continuously is crucial, for implementation of an EDM marketing approach.