What platforms can be used in conjunction with EDM marketing?
EDM marketing utilizes marketing platforms, like media remarketing, PPC ads, SMS and offline advertising to reinforce the message of a campaign. It can be combined with marketing channels to achieve the desired outcomes.
How do I run an EDM marketing campaign?
To execute an EDM marketing campaign you need to follow these steps; select an email platform, build and segment your database create the campaign itself set up autoresponders enable tracking mechanisms and run complementary marketing campaigns. Email marketing software applications are valuable, in planning campaigns monitoring results automating tasks and analyzing the effectiveness of your campaigns.