n summary email marketing software plays a role in executing EDM marketing campaigns. It empowers marketers to plan, monitor, automate tasks and assess campaign effectiveness ultimately helping companies establish connections with their audience, foster trust and increase conversions.
Read more about EDM marketing vs email marketing campaigns.
Frequently Asked Questions
What is EDM marketing?
EDM marketing refers to a strategy employed by companies to engage with both potential customers through personalized emails.
The primary distinction between EDM marketing and regular email marketing lies in the fact that EDM campaigns involve touchpoints supported by marketing channels to reinforce the message. In addition to email communication EDM marketing incorporates social media platforms, printed materials, text messages and, out of home advertising.