Planning Campaigns
The implementation of an EDM marketing campaign requires planning and execution. It begins by selecting an email service provider and building a targeted contact database. Segmenting the list based on demographics, preferences or behavior allows for communications tailored to different segments of the audience.
Monitoring Results
To measure the effectiveness of an EDM campaign it’s crucial to monitor metrics, like rates click through rates and conversions. Email marketing software applications provide insights and analytics that help evaluate the impact of the campaign and make data driven decisions for optimization.