What is an EDM in Marketing

PPC Ads

Pay per click (PPC) advertising enables companies to display customized ads to an audience. When EDM marketing is combined with PPC ads it creates a marketing campaign that reaches customers through channels enhancing the chances of conversion.

SMS

Text messages have an rate and serve as an effective means to reach customers quickly and directly. By integrating EDM marketing with SMS companies can send personalized messages to their customers notifying them about offers, promotions or important updates.

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