Integrating EDM Marketing with Other Channels
To summarize targeting and personalization are elements of an EDM marketing strategy. By developing and refining a contact database creating customized communications and implementing tailored segmentation techniques marketers can optimize their campaigns for effectiveness and desired outcomes.
EDM marketing (Electronic Direct Mail) is a marketing strategy that enables companies to connect with both existing and potential customers through personalized emails. However it’s worth noting that EDM marketing encompasses more than email campaigns—it also includes other media channels such as social media platforms, printed materials, text messages and, out of home advertising.