Targeting and Personalization in EDM Marketing
EDM marketing, also known as Electronic Direct Mail marketing is a marketing strategy that enables businesses to engage with both potential customers through personalized emails. Unlike email marketing approaches EDM campaigns involve touchpoints and supplementary marketing efforts to reinforce the message resulting in a more comprehensive approach.
Database Building and Refining
Strategic and ongoing database building and refinement are elements of achieving success, in EDM marketing. This involves collecting and organizing customer data to establish a contact database. By segmenting the database based on criteria such as demographics, purchase history and engagement levels marketers can tailor their communications, for customer segments. This enhances the relevance and effectiveness of their campaigns.