Setting Up Autoresponders
Autoresponders are automated emails triggered by actions or time intervals. They offer opportunities for lead nurturing, welcoming subscribers sending follow ups or re engaging dormant customers. By setting up a series of timed autoresponders you can effectively guide your audience through their customer journey while maintaining communication.
Enabling Tracking
Monitoring and analyzing the performance of your EDM campaigns is vital for optimizing strategies and achieving results. Take advantage of tracking tools provided by your ESP (Email Service Provider) to keep an eye on metrics such, as rates, click through rates, conversions and unsubscribes. Analyze this data to identify trends/patterns which will enable you to make decisions based on data insights while refining campaigns.