What Are the Best Email Marketing Tools for Startups

Another critical feature of Mailchimp that makes it a popular decision for startups is its automation capabilities. Startups can set up automated email campaigns that are set off by certain actions or occasions, for example, when another subscriber signs up for their mailing list or when a customer makes a purchase. This allows startups to engage with their audience in a timely and personalised manner without having to convey each email manually.

 

Besides, Mailchimp provides detailed analytics and announcement tools that allow startups to track the performance of their email campaigns. Startups can see measurements like open rates, click-through rates, and conversion rates to understand how their emails are performing and make data-driven choices to work on their campaigns.

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