Another important aspect of email marketing tools is the ability to portion and personalise email campaigns. By partitioning the subscriber list into different fragments based on demographics, behaviour, or preferences, startups can send tailored messages that resonate with the beneficiaries. Personalisation increases engagement as well as encourages beneficiaries to take action, whether it is making a purchase or signing up for a webinar.
In addition to automation, analytics, and personalisation, email marketing tools also offer features such as A/B testing, mobile optimisation, and integration with other marketing platforms. These features can additionally enhance the viability of email campaigns and assist startups with achieving their marketing goals.