One of the main reasons why startups ought to put resources into email marketing tools is because they offer automation capabilities. This means that startups can set up automated email campaigns based on triggers like user behaviour or time intervals. This saves time as well as guarantees that the right message is conveyed to the ideal individual at the perfect opportunity.
Besides, email marketing tools provide valuable analytics and experiences that can assist startups with tracking the performance of their campaigns. By understanding measurements like open rate, click-through rate, and conversion rate, startups can recognise what is functioning admirably and what needs improvement. This data-driven approach allows startups to make informed choices and streamline their campaigns for better results.