Once you have identified your audience segments, now is the right time to begin fitting the content of your emails to meet their specific preferences and needs. This could mean creating different email campaigns for each segment or basically modifying the messaging and visuals to better suit their interests. For example, on the off chance that you have a segment of customers who are interested in fitness, you could send them emails featuring exercise tips, healthy recipes, or data about impending fitness events.
Notwithstanding the content of your emails, you ought to likewise consider how you can personalize the overall experience for each segment of your audience. This could include involving their most memorable name in the subject line or greeting, recommending products or services based on their past purchases or perusing history, or even offering exclusive limits or advancements tailored to their interests. By giving a personalized experience, you can show your audience that you understand their needs and value their singular preferences.