As well as utilising your recipient’s name, referencing their previous purchases or interactions with your brand can likewise make your emails more relevant and compelling. By mentioning products they’ve shown interest in or items they’ve purchased before, you are showing that you focus on their preferences and are offering them something that is tailored to their specific needs and interests.
For example, on the off chance that a recipient has previously purchased a certain type of item from your brand, you could reference that in the subject line by expressing something like, “We have more of what you love!” or “Exclusive offer for our unwavering customers.” By acknowledging their previous interactions with your brand, you are demonstrating that you value their reliability and are furnishing them with a personalised experience that is tailored to their preferences.