Get personal with your subject line by including the recipient’s name or referencing previous purchases or interactions.
When it comes to email marketing, one effective method for catching your recipients’ eye is by integrating personalization into your subject lines. By addressing your recipients by their name or referencing their previous purchases or interactions with your brand, you can create a sense of commonality and relevance that can fundamentally increase the chances of your emails being opened and engaged with.
Involving your recipient’s name in the subject line can make your email feel more personal and tailored to them. People are more likely to open an email that addresses them directly rather than a generic subject line that could be meant for anyone. By adding a personal touch to your subject line, you are showing your recipients that you value them as people and will exceed all expectations to connect with them on a more personal level.