Although we delve into this in greater detail in our email list building guide, here are some incentives that can compel individuals to join your email list:
Compelling Content: If you maintain a blog or produce remarkable content on your website, offering to deliver your best content to subscribers via email is a powerful incentive. It not only entices people to join your list but also provides them with a compelling reason to engage.
First-Order Discounts: For businesses selling products through an online store, extending a discount on the first purchase for new subscribers is an enticing incentive. This not only encourages subscription but also motivates recipients to make a purchase, kickstarting your customer relationship on the right note.
Free or Express Shipping Upgrade: Offering complimentary or upgraded shipping for customers’ purchases serves as an attractive incentive to join your list. This offer is particularly relevant when presented during the checkout process, enhancing the shopping experience and persuading people to subscribe.
Furthermore, the other side of the equation lies in offering multiple, straightforward subscription opportunities. This simplicity makes it easy for individuals to opt-in. The type of subscription form you choose may depend on the incentive you offer, but here are a few ideas to consider:
Header Bar: Positioned prominently at the top of your website, the Header Bar features a call to action inviting people to join your list. It includes a form where visitors can input their email addresses. Campaign Monitor users can effortlessly incorporate a Header Bar into their websites using tools like Hello Bar and SumoMe, with email addresses automatically funneling into the chosen list within the Campaign Monitor account.
Slider: A slider is a compact box that smoothly slides into the bottom corner of your website, housing a call to action encouraging people to subscribe. It also provides a field for visitors to enter their email addresses.