Option 2: Build a New List from Scratch
What if your strategy involves reaching an audience whose email addresses you don’t yet have? In this case, you must roll up your sleeves and start capturing email addresses, building your list from the ground up.
Fortunately, there’s a proven formula followed by many successful email marketers:A valuable incentive combined with straightforward subscription opportunities equals a substantial email list.
While this equation may seem somewhat simplistic, it’s founded on sound logic. Regardless of the number of subscription opportunities you present to a visitor, they’re unlikely to act unless they see a valuable incentive.
Moreover, even if your incentive is irresistible, you still need to make subscribing a hassle-free experience to entice people to join your list.
The real question now is, what constitutes an irresistible incentive? And how can you streamline the subscription process to make it effortless for people to opt in?