haSSAn2028 Option 2: Build a New List from Scratch
What if your strategy involves reaching an audience whose email addresses you don’t yet have? In this case, you must roll up your sleeves and start capturing email addresses, building your list from the ground up.
Fortunately, there’s a proven formula followed by many successful email marketers:A valuable incentive combined with straightforward subscription opportunities equals a substantial email list.
While this equation may seem somewhat simplistic, it’s founded on sound logic. Regardless of the number of subscription opportunities you present to a visitor, they’re unlikely to act unless they see a valuable incentive.
Moreover, even if your incentive is irresistible, you still need to make subscribing a hassle-free experience to entice people to join your list.
The real question now is, what constitutes an irresistible incentive? And how can you streamline the subscription process to make it effortless for people to opt in?
Although we delve into this in greater detail in our email list building guide, here are some incentives that can compel individuals to join your email list:
Compelling Content: If you maintain a blog or produce remarkable content on your website, offering to deliver your best content to subscribers via email is a powerful incentive. It not only entices people to join your list but also provides them with a compelling reason to engage.
First-Order Discounts: For businesses selling products through an online store, extending a discount on the first purchase for new subscribers is an enticing incentive. This not only encourages subscription but also motivates recipients to make a purchase, kickstarting your customer relationship on the right note.
Free or Express Shipping Upgrade: Offering complimentary or upgraded shipping for customers’ purchases serves as an attractive incentive to join your list. This offer is particularly relevant when presented during the checkout process, enhancing the shopping experience and persuading people to subscribe.
Furthermore, the other side of the equation lies in offering multiple, straightforward subscription opportunities. This simplicity makes it easy for individuals to opt-in. The type of subscription form you choose may depend on the incentive you offer, but here are a few ideas to consider:
Header Bar: Positioned prominently at the top of your website, the Header Bar features a call to action inviting people to join your list. It includes a form where visitors can input their email addresses. Campaign Monitor users can effortlessly incorporate a Header Bar into their websites using tools like Hello Bar and SumoMe, with email addresses automatically funneling into the chosen list within the Campaign Monitor account.
Slider: A slider is a compact box that smoothly slides into the bottom corner of your website, housing a call to action encouraging people to subscribe. It also provides a field for visitors to enter their email addresses.
Email Marketing Wrap-Up :
Pop-up Forms: Pop-up forms, triggered by user behavior or timed displays, are effective tools for capturing email addresses. They grab attention and provide a clear call to action for visitors to subscribe. Campaign Monitor offers features to create and customize pop-up forms that seamlessly integrate with your email list.
Landing Pages: Dedicated landing pages designed for email sign-ups can be powerful. They allow you to focus visitors’ attention solely on subscribing, often using persuasive copy and compelling visuals to highlight the value of joining your list. Integrated forms collect email addresses with ease.
Content Upgrades: Content upgrades involve offering additional, valuable content related to the page or blog post a visitor is viewing in exchange for their email address. This approach helps you build targeted lists based on specific interests.
Social Media Promotion: Leverage your social media channels to promote your email list. Create engaging posts and stories that highlight the benefits of subscribing, driving your social followers to join your email community.
Referral Programs: Encourage your current subscribers to refer friends, family, or colleagues to your email list. Reward both the referrer and the new subscriber to incentivize growth.
Contests and Giveaways: Hosting contests or giveaways is an excellent way to attract new subscribers. Participants often provide their email addresses as an entry requirement, increasing your list while generating excitement.
Remember that the success of your list-building efforts hinges on delivering what you promise. If you entice subscribers with valuable content or exclusive offers, ensure you follow through. Provide the promised content promptly and maintain a consistent, engaging email marketing strategy to keep subscribers interested and loyal.
