Step 2: Build Your Email Marketing List
Now that your goals are crystal clear, it’s time to build the foundation of your email marketing empire: your email list.
This list will be the lifeblood of your campaigns, the audience eagerly awaiting your messages.
There are several ways to construct this list, but the method you choose should align with the goals you set in Step 1.
Option 1: Import a List of Known Contacts
If your plan involves staying in touch with existing customers, your email list can primarily be constructed by importing the details of these loyal patrons into your chosen email marketing tool.
For Campaign Monitor users, this can be done manually by uploading an existing list, perhaps from an Excel file. Alternatively, you can connect your Campaign Monitor account to the platform where your customer data resides—be it your CRM, accounting software, or eCommerce tool—and seamlessly synchronize customer information with your Campaign Monitor account.
However, a word of caution before you start importing contacts:
Ensure you possess the necessary permission to email these subscribers. If you’re unsure about permission requirements, consult our Permissions guide or get in touch with our support team.
They’ll gladly assist you in navigating the intricacies of permissions and list uploads.