haSSAn2028 Here are some examples of how Campaign Monitor customers harness email marketing:
BuzzFeed – This popular news and entertainment website thrives on ad revenue.Their marketing team’s primary objective is to drive more traffic. To achieve this, BuzzFeed regularly sends email newsletters containing links to their website’s stories, aiming to boost monthly visits and revenue.
Rip Curl – As a global surfing brand, Rip Curl earns its keep by selling wetsuits, t-shirts, boardshorts, and other surfing gear. Their marketing team’s mission is clear: increase sales. They employ email marketing to promote new products, enticing customers to visit their online or physical stores and make purchases.
UNICEF – The global charity organization provides humanitarian aid to mothers and children in developing nations. For UNICEF’s digital marketing team, success translates into donations. Email marketing is their tool to reach out to donors, educate them about ongoing aid projects, and request contributions.
SXSW, Inc. – This lean organization orchestrates some of the world’s most renowned events, including the SXSW film, music, and interactive festivals in Austin, Texas. Their marketing team’s goal is to boost ticket sales and event attendance. Email marketing keeps subscribers informed about new artists and speakers joining the lineup.
Soho House – This exclusive members-only club draws celebrities and media moguls from around the world. Their marketing team’s mission is to engage members and ensure they regularly use the facilities. Email marketing keeps members updated on events and functions they can attend.
These examples illustrate how defining your email marketing goals paves the way for tailored, high-impact email campaigns that deliver on your marketing objectives.
