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Similarly, on the off chance that your goal is to boost website traffic, you could track measurements, for example, the number of clicks from your emails to your website, the bounce rate of guests from your email campaigns, and the average time spent on your webpage by those guests.
Whatever your goals may be, being explicit and realistic in setting them is important. By defining clear objectives for each of your email campaigns, you’ll be able to focus your endeavors all the more and measure your prosperity all the more accurately.
In addition to defining explicit goals for your email campaigns, adjusting your goals to your overall business objectives is also crucial. For example, on the off chance that your company is focused on increasing brand awareness, your email marketing goals ought to be attached to measurements that reflect brand engagement, like social shares, likes, and remarks on your emails.
