Another significant factor to consider is your budget. How much are you ready to invest in an email marketing tool? Some tools offer fundamental functionality at a lower price point, while others come with a higher price tag and offer more advanced features and capabilities. It means quite a bit to strike a balance between cost and value to ensure you are getting the most out of your investment.
Finally, ponder the level of technical expertise within your team. Do you have the in-house knowledge and resources to set up and manage a complex email marketing tool, or do you need a user-friendly, intuitive platform that requires negligible preparation? Understanding the technical capabilities of your team will help you select a tool that fits the expertise level and needs of your association.