Next, ponder the size and scale of your email list. Do you have a small, targeted list of subscribers, or do you have a large database of contacts that need to be segmented and targeted based on different criteria? Understanding the size and complexity of your email list will determine the types of features and functionalities you need in an email marketing tool.
Additionally, consider the level of customisation and personalisation you require for your email campaigns. Are you hoping to create profoundly tailored, personalised messages for each subscriber, or are you more focused on sending out standardised, one-size-fits-all emails? Some email marketing tools offer advanced segmentation and automation features that allow you to create profoundly targeted campaigns based on subscriber behaviour and preferences.