By actively seeking feedback through email campaigns, businesses can acquire valuable bits of knowledge about what their customers are thinking and feeling. This feedback can be used to make improvements to products, services, or the overall customer experience. By listening to their customers and making a move based on their feedback, businesses can demonstrate that they are responsive and customer-focused, which can foster trust and devotion among their audience.
As well as requesting feedback, email campaigns can likewise be used to communicate with customers about changes or updates to products or services. By keeping customers informed and engaged, businesses can ensure that their audience remains steadfast and invested in the brand.