Email marketing permits you to connect with customers directly in their inbox, giving a personalised touch that can increase engagement.
Email marketing is an essential tool for businesses hoping to increase customer engagement. By delivering messages directly to their inbox, businesses have the valuable chance to connect with customers in a more personal and individualized manner. This direct correspondence permits businesses to fit their messages to specific customer segments, giving a more personalised touch that can help increase engagement.
When a customer receives an email, they are more likely to focus on the message compared to other types of advertising. This is because email is a direct correspondence channel that customers have chosen to receive messages from. Unlike social media posts or show advertisements that can easily be ignored or overlooked, emails land directly in the customer’s inbox, making them harder to ignore.