Setting Goals
Before diving into email marketing, it’s important to define your goals. Consider what you want to achieve with your email campaigns and how they align with your overall marketing objectives. Different types of email campaigns, such as newsletters, marketing offers, announcements, and event invitations, can be used to achieve different goals.
By utilizing an email marketing service provider, you can leverage automation and track your results effectively. Gather contacts for your email list organically through sign-up sheets, online forms, and social media, rather than purchasing email lists.
Remember to align your emails with your brand’s colors, fonts, and overall branding. Optimize your emails for mobile devices, as a significant portion of recipients view emails on their smartphones.