Timing is also important when it comes to engagement. Consider previous sends, industry trends, audience demographics, and your email campaign goals to determine the best time to send your emails. Automating your marketing emails can help save time and provide a personalized experience for your audience.
Importance of Customer Retention
While acquiring new customers is important, retaining existing customers is equally vital for the success of your email marketing strategy. Customer retention not only leads to repeat sales but also helps in building brand loyalty and advocacy.
To improve customer retention, segment your email list based on subscriber information. This allows you to send targeted and personalized emails that resonate with your audience. By delivering relevant content and offers to specific segments of your list, you can increase engagement and customer satisfaction.