Segmenting Your Contact List
Using Subscriber Information Segmenting your contact list is a crucial step in email marketing as it allows you to provide targeted communication to specific groups of subscribers. By utilizing the information you have about your subscribers, such as their demographics, preferences, and purchase history, you can create segments that will receive content tailored to their needs and interests.
Start by collecting relevant subscriber information through sign-up sheets, online forms, and social media. This data will help you understand your audience better and identify common characteristics or behaviors that can be used for segmentation. For example, you can create segments based on location, age, gender, or past purchases.