Choose an email marketing platform:
Feature-rich options: Popular platforms like Mailchimp, Constant Contact, and Convert Kit offer a variety of features to design professional-looking emails, manage your subscriber list, automate email sequences, and track campaign performance. Consider factors like budget, email volume, and desired functionalities when making your choice.
Build your email list organically:
Offer valuable content: Create high-quality content like eBooks, white papers, infographics, or educational blog posts. Gate this content behind signup forms, requiring users to provide their email address in exchange for access.
Lead magnets: Develop targeted lead magnets that address your ideal customer’s pain points. This could be a free consultation, discount code, or access to exclusive content.
Signup forms: Make it easy for visitors to subscribe to your email list by placing clear and concise signup forms on your website, landing pages, and social media profiles.