For example, on the off chance that a customer abandons their cart on an internet business website, an automated email can be set off to help them remember the things they abandoned and encourage them to finish their purchase. This sort of targeted communication is significantly more likely to bring about a conversion than a conventional promotional email shipped off the whole mailing list.
In addition to setting off emails based on unambiguous actions, automated campaigns can also be set up to send a progression of emails after some time to support leads and guide them through the sales channel. For example, a business could create a progression of emails that acquaint new subscribers with their items or services, give supportive tips and information, and ultimately encourage them to make a purchase.