Automated Campaigns and Workflow
One of the key ways that email marketing tools assist with further developing conversion rates is through automated campaigns and workflows. By setting up automated campaigns, businesses can engage with their customers at important touchpoints in the customer journey without requiring manual mediation. This allows businesses to reach their audience at the ideal opportunity with the right message, increasing the chances of changing leads into customers.
Automated campaigns can be set up based on a variety of triggers, for example, a customer signing up for a bulletin, making a purchase, or abandoning a cart. By creating these automated workflows, businesses can guarantee that they are sending relevant and timely communications to their customers without having to screen and manually convey emails constantly.