In addition to personalisation and targeting, email marketing tools also offer features that can assist businesses with optimising their campaigns for conversion. For example, many tools provide analytics and revealing capabilities that allow businesses to track the performance of their campaigns in real-time. By analysing key metrics like open rates, click-through rates, and conversion rates, businesses can distinguish areas for improvement and make data-driven decisions to upgrade their campaigns for better results.
A/B testing is another valuable feature presented by email marketing tools that can assist businesses with further developing conversion rates. By testing different components of an email campaign, for example, subject lines, call-to-action buttons, or images, businesses can figure out which variations are best at driving conversions. This iterative approach allows businesses to continually refine and improve their campaigns to achieve better results after some time.