Overall, the data analytics and tracking capabilities presented by email marketing tools enable businesses to measure the progress of their campaigns and distinguish areas for improvement. By analysing metrics like open rates, click-through rates, and subscriber behaviour, businesses can gain valuable insights into their audience’s preferences and behaviours, allowing them to craft more targeted and viable email campaigns. Ultimately, data-driven decisions based on analytics assist businesses with optimising their email marketing strategies, increasing engagement with subscribers, and ultimately improving conversion rates.